When I worked behind a department store jewelry counter, I saw a wide range of jewelry buyers. Some knew exactly what they wanted and purchased it without hesitation. Others were clueless and bought whatever was suggested to them. There is an art to buying jewelry, but you don't need to be a jewelry expert to pick out the perfect piece. Here are the top five jewelry buying mistakes, and how to avoid them.
Jewelry Buying Mistake #1: Not Doing Research
To the uninitiated, buying jewelry can be intimidating. However, with just a little research, you can make it a lot less scary. Even if it's just a quick internet search, some information is always better than none. Take some time to learn about different types of jewelry, and which chains hold up the best. Learn about karats in gold, and what that means. Learn about diamonds (the four "C's," and what it means for a diamond to be "conflict-free") and gemstones. Learn the ways a gem can be cut and the different types of settings, and how the prongs should look.
Making an informed decision is always a good idea, but often people forget that when it comes to jewelry. You should never buy something just because it looks nice, but rather make a judgment based on the research you have done.
Jewelry Buying Mistake #2: Not Doing Reconnaissance
I will never forget the year my father spent a lavish amount of money on a pair of earrings as a Christmas gift for my mother. They were perfect, white gold and brilliant diamonds. There was just one problem -- my mother doesn't have pierced ears. Believe it or not, this is a mistake a lot of people make when buying jewelry. You need to do a little spying or asking around to figure out what the intended recipient can and will wear. Does the person wear watches, bracelets, necklaces or earrings? Do they prefer white or yellow gold? Do they have a favorite gemstone? Does their job allow them to wear jewelry? Do they prefer a classic style, or something a bit more flashy? Do they even like jewelry? These are the questions you'll be asked when trying to pick out the perfect piece, and the answers are important.
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